Increase Awareness of Meth Usage

Among Women

 

Opportunity: Meth is a highly volatile and common drug made from household chemicals. Many people do not know the signs of use and who commonly uses it. According to endmethnow.org “Women comprise 64 percent of individuals who have used meth in the past 12 months. These women are generally in their child bearing years.

 

Objective: Propose strategy for incresing awareness about this shocking statistic and educate public on signs of usage and tools that will help get women involved access to treatment.

 

Strategy: Increase awareness of who the most common meth user is and how the public can help.

 

Creative Execution: Illustrate scenarios of what triggers meth appeal among mothers by visually showing household items that are used to create and administer meth.