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marketing portfolio
brian turley
BMW Media Plan and Ad Campaign
Nothing Flys Like a BMW
Opportunity: Create a media plan that increases BMW's market share of the up and coming successful businessman, ages 29-45.
Strategy: Driving the BMW M5 to work says you have arrived.
Creative Execution: Compare M5 driving experience to the enjoyment of flying first class.
Researched business magazines, television and online media to determine best GRPs.
3/4 Page Magazine Ad
Messaging associates how fast the BMW M5 is in comparison to flying on a plain, something this demographic does alot.
Online Banner Ad
Magazine Spread
Messaging associates BMW's first class interior design to the experience of flying first class on a plain.
Media Plan
One year media placement throughout TV, Magazine and Internet.
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