marketing portfolio
brian turley
Fastway Trailer Products - Increasing Brand Exposure
Poster Mailed Out to Prospective Dealers
Background: Fastway Trailer Products is a line of trailer products designed to make tedious towing tasks faster and easier. Fastway offers a unique jack foot, breakaway cable, wheel chock, weight distribution hitch and other towing convenience accessories.
Opportunity: Fastway's product line has been primarily sold through the RV industry and now is at a point where it's products need to reach other towing industries such as: Performance Truck industry, Fleet Truck Industry, Landscaping Industry etc.. to increase market share and brand awareness throughout all segments of the towing industry.
Strategy: Introduce the unknown Fastway Brand to new target dealers by inserting the brand into the lifestyle of the end product user these prospective dealers sell to.
Creative Execution: Create a poster that mimics the lifestyle of the end product user and communicate Fastway's brand promise.
Catalog Design for Non RV Markets
Opportunity: Fastway Trailer Products needed a freshened look for its product catalog. A look that reflected the interests and lifestyle of the new towing segment they were going after (Performance Truck industry, Fleet Truck Industry, Landscaping Industry)
Strategy: Increase the appeal of the Fastway brand through a more lifestyle centered catalog for the intended target audiences
Creative Execution: We used images of everyday towing work and play lifestyles to build interest in these target audiences.