Marketing Portfolio

Problem: How would Garnier enter the sun care market.

Solution: Developed new brand and position for a new market.

Garnier Positioning Project

BMW Media Plan

Problem: How to increase market share of 29-45 year old males through the prizm of media placement.

Solution: Focus on business magazines.

Maintaining a Brand

Problem: How to maintain leadership of the Equal-i-zer Brand in the sway control towing category.

Solution: Address dealer Concerns and communicate brand promise.

Strengthening a Brand

Problem: Low brand awareness of Fastway Trailer Products among RV and Custom Truck audiences.

Solution: Talk about Fastway's unique brand promise through different types of media

Why Ski Utah is the Best

Problem: Help Ski Utah communicate why they are better than the competition.

Solution: Associate dry weather with superior snow.

Define the Target Market

Problem: Who is Fire House Car Wash's customer.

Solution: Use surveys, ethnographies and personal interviews to determine the target audience

Defining Who Uses Meth

Problem: What message strategy will communicatethe surprising fact of who uses meth the most and what signs to watch out for.

Solution: Show what triggers meth use among young mothers and what to watch out for.

Outsmart the Outdoors

Problem: How to help semi-active outdoor audience enjoy the outdoors without any worry.

Solution: Position REI products as the solution to Outsmarting the Outdoors.

The Brickyard in Your Backyard

Problem: How to increase attendance among local fan base.

Solution: Tell in the closet racing fans how close Miller Motor Sports Park is.

Live Like a Rockstar

Problem: Increase market share of older users between 21-30 and maintain younger teen market as well.

Solution: Maturing the branding message of Party Like a Rock Star.

marketing portfolio